Marketing Bisnis

If they are, and they are, then the first thing which you must make is a complete analysis of your base of customer, thus you include/understand how many the capital it really cost your business. I worked with some customers who neglected their base of customer at the point which, if their base of customer were a garden, the majority of the factories and trees dead being!<

Any strategy of development of the businesses must give the great consideration to the value of your base of customer, now and in the future. The side of flick of the EC is the value which you can offer your customers.

If you can answer these questions then you obviously made the analysis and knowledge where you must focus yourselves to increase the value of your customers:

• How much inactive customers have you as percentage of your total base of customer?

• Which of your current customers represents occasions of growth?

• How much customers have the value in fall, as percentage of your total base of customer?

Does • Combien represent a constant jet of regular income?

• Which of your customers are in mode of growth, in terms of their value to your business?

• Do you Know your strategy of development of the businesses of customers?

• Where is the occasions so that you provide more value and of support to your customers, or to provide them new products and services?

The • grouped you your base of customer in lines, with line 1 being most valid?

The • which percentage of your base of customer in lines 2 and 3, and could it is potentially become a customer of line 1?

The • are your customers in value asse' with you?

• Do you Have the right customers?

• Do you have yourselves enough customers to be able to increase your business now, or you must really acquire new customers?

• What make the answers by means of these questions to you in terms of income?

It is a simple, and important exercise. To segment your own base of customer thus you have good information to then make some decisions around your strategy of development of the businesses/span>