Marketing Bisnis

Scores of business planning and strategic experts will state a mission statement is mandatory for your company direction and fund raising. Other advisors suggest writing a mission statement becomes a meaningless few sentences collecting dust somewhere in your office. Is a personal and corporate mission statement necessary for success in today's hostile business climate?
Do You Need A Mission?
The answer depends on whether or not the mission statement you compose has significant meaning to you, or is just another corporate exercise in futility. A mission statement can guide your company in good times and bad. A meaningful mission can act as a moral and corporate compass. It can help you make decisions aligning with your values and goals.
Speaker and author, Laurie Beth Jones of "The Path: Creating Your Mission Statement for Work and for Life" states, "It is the key to finding your path in life and identifying the mission you choose to follow.
Having a clearly articulated mission statement gives one a template of purpose that can be used to initiate, evaluate, and refine all of one's activities."
3 Keys of Meaningful Mission Statements
 Pass the Mother Test: A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.
 Self-Igniting: Your mission is for you and your business. It does not have to be an earth moving statement. It can be whatever inspires you.
 Value Alignment: Forget the money. A meaningful mission goes beyond the dollars and cents. If your small business is creative, focus your mission on creativity. Try to be what your core competency is.